Mac Action, the ultra-niche Apple-obsessed digital technology magazine, was in fact Combustion’s first product. The minute Mac market in the country and poor support from key players in the industry meant Mac Action delivered a crash course in the business of Web publishing, that’s for sure.
Still available at www.macaction.co.za, the title is currently being incorporated into a larger and far more famous local technology title, now also published by Combustion Publishing, SA Computer Magazine. Following the same model established from the beginning of the publishing house, MacAction is freely available to all interested readers online in a gorgeous, high-quality flip-format magazine, powered by Issuu.com.
The magazine delivered up to date reviews on Apple products, in-depth features on the technologies and personalities behind this famous ICT brand, and all the news Mac addicts were eager for in one easy to read, easy to digest package. The title also focussed heavily on training new and experienced Mac users in getting the most from their systems and installed software via detailed How To articles relating to a wide variety of Mac functions.
The more versatile nature and audience of the new SOHO-oriented technology magazine SACM lends itself perfectly to the incorporation of MacAction as the Apple-specific sub category, while expanding the reach of the publishing house into a sector Russell in particular knows intimately – ICT.